HomeMy WebLinkAboutART-261Bergen Community College
Division of Arts and Humanities
Department of Visual Arts
Course Syllabus
Course Designation, Number, and Title:
ART-261: Graphic Design 2
Basic Information About Course and Instructor
Semester and Year:
Section Number: ART261-601
Meeting Times:
Locations:
Instructor:
Office Location:
Phone:
Email Address:
Office Hours:
Departmental Secretary (optional):
Course Description
Official Catalog Course Description:
Graphic Design 2 is a continuation of Graphic Design 1
Credits and Hours: 3 credits (2 lectures, 2 labs)
Prerequisites: ART-260, ART-287
Co-requisites: None
Student Learning Outcomes
As a result of meeting the requirements in this course, students will be able to:
1. Develop conceptual thinking to guide design decisions.
Means of Assessment: Portfolio assignments and critiques.
2. Demonstrate advanced skills in using design software and creating
professional compositions.
Means of Assessment: Project submissions.
3. Reflect upon and evaluate personal work and the work of others using design
principles.
Means of Assessment: Peer critiques and presentations.
4. Prepare professional design pieces for student portfolios.
Means of Assessment: Final portfolio review.
5. Manage time effectively to meet project deadlines.
Means of Assessment: Timely submission of assignments.
Course Content
This course emphasizes the following:
Advanced techniques in editorial and promotional design.
Conceptual development for graphic solutions.
Integration of type, image, and color.
Professional presentation and portfolio preparation.
Course Texts and Other Study Materials
Required Texts: None
Recommended Texts: Instructor will recommend several books and outside resources
via the class website.
Supplies:
Blank sketchbook for note-taking and brainstorming
Large white drawing paper pad (9”x12” or 11”x14”)
Folder for handouts
Felt tip pens, markers, pencils, Staedtler white plastic eraser
2 flash drives (one master, one backup)
Metal ruler with cork back
Self-healing cutting mat
X-Acto knife and #11 blades
White artist’s tape
Adhesive of choice (e.g., spray mount, rubber cement, double-sided tape)
Supply Resources:
Dick Blick: 65 State Route 4 West, Paramus, NJ 07652
Michael’s: 259 N. Franklin Tpke, Ramsey, NJ
Online vendors: dickblick.com, utrecht.com
Research, Writing, and Examination Requirements
Students will complete a series of design projects, including but not limited to:
Poster design
Book jacket design
Branding project
Website and app design
All assignments will include project briefs, incremental submissions, and final
critiques.
Grading Policy
Evaluation Criteria:
Design assignments (process steps and final projects): 75%
Attendance: 10%
Class/online discussions and participation: 15%
Late Assignment Policy:
Assignments are due at the beginning of class on the specified date. Late
submissions will result in a grade reduction of one full letter grade per week.
Work not completed within two classes of the due date will not be accepted
without supporting documentation for extenuating circumstances.
Grading Scale:
Score Letter Grade
90-100 A (Outstanding)
87-89 B+ (Very Good)
80-86 B (Good)
77-79 C+ (Slightly Above Average)
67-76 C (Average)
60-66 D
<60 F
Attendance Policy
Attendance is mandatory and vital to success in this course. In-class activities, demos, and
critiques provide the basis for future work and cannot be replicated. The attendance policy
is as follows:
Three or more absences will result in a full letter grade reduction.
Four or more absences will result in course failure.
Two tardies will count as one absence; tardiness exceeding 20 minutes will
count as an absence.
Class cancellations will be announced on the class website and via email.
Other College, Divisional, and Departmental Policy Statements
Plagiarism and Academic Dishonesty: Refer to the college’s academic integrity policy.
Accessibility Statement: Contact the Office of Special Services for
accommodations.
Sexual Harassment Statement: Refer to the college’s policy prohibiting sexual
harassment.
Student and Faculty Support Services
Library Resources: Sidney Silverman Library (library.bergen.edu)
Student Support Services: Tutoring, advising, and academic coaching
(www.bergen.edu/currentstudents)
Course Outline and Calendar
Week 1: Introduction, syllabus review, poster design
Week 2: Editing and review of design elements; book cover design
Week 3: Book jacket design; typography
Week 4: Animated poster design Week
5: Calendar design concepts Week 6:
Calendar proposal review Week 7:
Branding research
Week 8: Branding proposals
Week 9: Logo development
Week 10: Promotional design
Week 11: Website design Week
12: Web banner design Week
13: Mobile app design
Week 14: Finalize all branding project components
Week 15: Presentation and submission of final projects
Note: This schedule is subject to change based on class progress.