HomeMy WebLinkAboutBUS-201 1
Bergen Community College
Business, Arts & Social Services Division
Business Department
BUS-201-003 MARKETING -- Course Outline Sept. 2, 2015
Tues. & Thurs. 1:45 - 3:00 pm Rooms: B-202 Tues. -- B-203 Thurs.
Welcome to Marketing! You can always reach me via e-mail, and you will get a fast
response! You can also see me in my office to discuss any questions you may have
about this course or related matters.
Instructor: Dr. Barry Freeman E-mail: bfreeman@bergen.edu
Office: B-210 Phone: (201) 447-7189
Office Hours: Tues & Thurs. 8:50 – 9:20 am, Tues & Thus. 10:55 – 11:10
and Tues., Wed. & Thurs. 3:10 – 3:40 pm.
It is always best to let me know when you are stopping by -- so I will definitely be in my
office when you arrive. If you can not meet me during my regular office hours, send me
an e-mail with your question or issue, and I will schedule an alternative time for us to
meet.
Course Description (from the BCC Catalog):
Marketing Principles is the study of the decision variables facing marketing
managers of goods and services. Product, price, promotion and distribution are studied
in the context of the commodity, functional, institutional and environmental aspects of
the marketplace. This course takes a managerial approach to the study of marketing.
(3 credits)
Student Learning Outcomes:
After successfully completing all course activities, the student will:
1. Appreciate the vital role of marketing in the economy,
2. Understand the complexity of marketing decision-making,
3. Realize the importance of using a “consumer orientation” in Marketing,
4. Understand the need for having a high level of business ethics,
5. Learn about the many employment opportunities in Marketing,
6. Become more knowledgeable consumers and thus better citizens, and
7. Improve their writing, reading and critical thinking skills
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Required Course Textbook: Essentials of Marketing, 14th Edition
by William D. Perreault, Jr., Joseph P. Cannon, and E. Jerome McCarthy, McGraw-
Hill Irwin, 2014. PLEASE NOTE: This is a NEW EDITION of the course
textbook. Do not get the old 13th Edition which is now over 5 years old.
To save BCC students money, I created a special “Custom Edition” of this textbook. It
contains 2 less chapters than the full textbook. I removed the chapters that can not
covered in our 15-week semester. Therefore, the BCC “Custom Edition” costs
$117.25 new, much less than the full edition. NOTE: the Custom Edition is ONLY
AVAILABLE in the BCC Bookstore, either new or used.
If you buy a used 14th edition full textbook online, be careful. Be sure to get the 14th
edition. Make sure the online Used Book dealer does not send you a 5 yr old 13th ed.
Course Grade
Each student determines his or her own grade, based on the amount of effort
each student spends on learning and participating in the course. Each student’s grade
is based on at least 16 separate events. Your grade will be computed using the
following formula:
1. Best 3 of the 4 Exams that are given 50%
2. Best 6 of the 8 Quizzes that are given 20
3. Two (2) Case Studies 20
4. Class participation 10
Total 100%
Exam Policy
Four (4) exams will be given during the semester. However, the Exam portion
of each student’s Course Grade will be based on only the 3 highest exam scores. Your
lowest Exam score will not count toward your final grade. Also, any 1 of the 4 exams
given may be missed without penalty -- because of an illness, family obligation, or for
any other reason. No letter of explanation will be required. However, students are
strongly encouraged to take all 4 exams. Then they can ‘drop’ their lowest Exam score
which will NOT be computed as a part of their final course grade.
VERY IMPORTANT: NO Make-Up Exams Will Be Given! If a student
misses 1 exam, the Exam portion of the student’s Course Grade will be base d on the
average of the 3 exams that were taken. In the unusual situation when a student
possibly misses 2 exams, the Exam portion of the student’s Course Grade must then be
computed by averaging the scores of the 2 exams taken, together with a zero for the 3rd
required exam. Only in the most extraordinary circumstances may this policy possibly
be modified. During the past 12 years, an exception to the “No Make Up” policy has
not be made.
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Quiz Policy
Eight (8) announced quizzes will be given during the semester. Each quiz will
be based on ONLY the 1 chapter that is due on the day that the quiz is given. These
quizzes are given to encourage students to prepare for class, and to help them learn the
course material. Quiz questions are much easier than Exam Questions. Each student’s
Quiz Grade will be based on their 6 highest individual quiz scores, from the 8 quizzes
that will be given.
The 2 lowest quiz scores will not count toward your final grade. If fewer than 6
quizzes are taken, your Quiz Grade must be computed using a grade of zero for each
missed quiz beyond the 6 required quizzes. Immediately after each quiz is given, it will
be reviewed in class, to help students learn. Thus, NO make-up quizzes can be given.
Class Participation Grade
The Class Participation Grade is based on 3 components:
(1) attending class, (2) arriving on time, and (3) participating in class.
Attendance is taken at the start of each class. If you arrive late, you must ask the
instructor – after class is over – to change the “absence” to “late.” Students may miss
2 classes without penalty. Also, students may be late to 2 classes without penal ty.
However, after these allowances, your 10-point Class Participation Grade will be
reduced by 1 point for each additional absence or 1/2 point for each additional lateness.
Students who make particularly worthwhile comments in class get check-marks.
Each checkmark adds to the student’s Class Participation Grade. Checkmarks will not
be given for each and every comment a student makes.
Cell Phones can not be used in Class
A all cell phones and pagers MUST be turned off -- and put away -- before class
begins. Check your messages after class is over.
The New York Times Newspaper
Many students find that taking a Student Subscription to the New York Times
helps them successfully complete course projects. I will show you how to get a
Student Subscription with a substantial student discount. If you subscribe, the NY
Times can be delivered to your home each morning. Students are strongly encouraged
to purchase a NY Times. Subscribe for Print or Online copies at:
www.nytimes.com/CollegeRate.
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Writing Requirements & Format
Each Case Study paper should be about 1-2 pages. All papers must be computer
word-processed on plain white paper using double-spacing. Please note: Late papers
will suffer a 15-point “late” penalty.
Your papers must demonstrate excellent writing skills. It is quality, not quantity
that counts. Therefore, you need to re-write your paper at least 2 or 3 times. Ask a
friend to read it and get their comments. Rewrite it one more time before you submit
it. Good writing will be rewarded.
Compute Your Own Grade. It is Easy to do
Keep track of each grade you earn, you will know exactly how well you are
doing in this course. Pencil-in estimates for the 15 graded events you have yet to take,
whether they are the remaining Exams, Quizzes or Papers. Then, during the semester,
you will be able to easily calculate your course grade. Use the following formula.
PLEASE NOTE: Your course grade is in your own hands!
Multiply the average
Exams: #1___ #2___ #3___ #4___ of your top 3 exams by .50 = ____
Quizzes: #1___ #2___ #3___ #4___
Multiply the average
#5___ #6___ #7___ #8___ of your top 6 quizzes by .20 = ____
Case Studies (2 or more):
Multiply the average
#1___ #2___ of these 2 exercises by .20 = ____
Class Participation, attendance
and lateness Maximum 10 points = ____
Total Possible Grade: 100 points = _____
Letter Grades
A = 90 – 100% B+ = 86 – 89 B = 80 – 85 C+ = 76 – 79
C = 70 – 75 D = 60 – 69 F = 59 & below
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BUS-201 Marketing Tues. & Thurs. 1:45 - 3:00 pm
# Date Ch. Topics & Assignments .
1. 9-1 Tu --- Course orientation and requirements. Student survey.
2. 9-3 Th 1 Marketing’s Value to Consumers, Firms & Society.
PRACTICE QUIZ (This Quiz grade will not count)
3. 9-8 Tu 2 Marketing Strategy Planning QUIZ #1
The Case Study #1 assignment will be distributed in class.
It is due in class on 9-22.
4. 9-10 Th 3 Evaluation Opportunities in the Changing Marketing
Environment.
5. 9-15 Tu 4 Focusing Marketing Strategy with Segmentation &
Positioning. QUIZ #2
6. 9-17 Th -- EXAM #1 (on Chapters 1, 2, 3 & 4) Bring a #2 pencil.
7. 9-22 Tu -- Go-over & discuss answers to Exam #1
Submit Case #2 in class. Be prepared to discuss it.
8. 9-24 Th 5 Final Consumers & Their Buying Behavior. QUIZ #3
9. 9-29 Tu 6 Business & Organizational Customers & their Buying Behavior
10. 10-1 Th 7 Improving Decisions with Marketing Information QUIZ #4
11. 10-6 Tu -- Finish Ch. 7
12. 10-8 Th 8 Elements of Product Planning for Goods & Services
13. 10-13 Tu -- EXAM #2 (on Chapters 5, 6, 7 & 8) Bring a #2 pencil.
14. 10-15 Th -- Go-over & discuss answers to Exam #2.
15. 10-20 Tu 9 Product Mgt. & New-Product Development. QUIZ #5
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BUS-201 Marketing Tues. & Thurs. 1:45 - 3:00 pm
16. 10-22 Th 9 Finish Ch. 9, & Case Study #2
assignment will be distributed in class.
-- 10-27 Tu -- NO CLASS. Faculty Seminar. All college classes cancelled today.
17. 10-29 Th 10 Place & Development of Channel Systems. QUIZ #6
18. 11-3 Tu 11 Distribution, Customer Service and Logistics
19. 11-5 Th 12 Retailers, Wholesalers & Their Strategy Planning
20. 11-10 Tu -- Finish Ch. 12
21. 11-12 Th -- EXAM #3 (on Chapters 9 - 12). Bring a #2 pencil.
22. 11-17 Tu -- Go-over & discuss answers to Exam #3, and
Submit Case #2 papers. In-class presentations & discussion.
23. 11-19 Th 13 Promotion – Intro to Integrated Marketing Comm. QUIZ #7
24. 11-24 Tu 14 Personal Selling & Customer Service
-- 11-26 -- Thanksgiving Holiday -- All classes are cancelled.
25. 12-1 Tu 15 Advertising, Publicity and Sales Promotion QUIZ #8
26. 12-3 Th 15 Ch. 15 Continued.
27. 12-8 Tu 16 Pricing Objectives and Policies
28. 12-10 Th -- EXAM #4 (on Chapters 13, 14, 15 and 16)
29. 12-15 Tu -- Review & discuss answers to Exam #4
30. 12-17 Th -- Individual Grade Conferences