HomeMy WebLinkAboutBUS-205Bergen Community College
Business Administration and Hotel Restaurant Management Department
BUS 205: Entrepreneurship
Course Syllabus
Course Description BUS-205 Entrepreneurship is an overview of the concepts and principles of
business development and management. The use of case study analysis facilitates
practical understanding and appreciation of business concepts. In addition,
students gain further practical knowledge through the use of the Internet. The
course provides a comprehensive perspective of ownership and management of a
small business or new venture
Credits/Hours 3 lecture, 0 lab, 3 credits
Prerequisites BUS-101-Introduction to Business or BUS-115-Introduction to Nonprofit
Required Textbook Entrepreneurship 9th edition by Hisrich, Peters, & Shepherd, 2013, Published by
The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York,
NY, ISBN: 0078029198 (Required)
Other Instructional
Materials
Publisher’s website: http://www.mhhe.com/hisrich9e provides supplemental
materials and activities to accompany the textbook.
The Sidney Silverman Library has extensive resources, both print and electronic,
which support Business. There is also virtually unlimited relevant business
information available on a variety of websites.
Student Resources In addition to the resources mentioned above students should be encouraged to
make full use of the Sidney Silverman Library (in person and online at
http://www.bergen.edu/library/ ), the Tutoring Center (available in person room
S-118 and online at http://www.bergen.edu/library/learning/tutor/ ) , the Writing
Center (available in person room C-110 and online at
http://www.bergen.edu/library/learning/write/ )
Student Learning
Outcomes
After successfully completing all course activities, the student will be able to:
1. Understand complexities of Entrepreneurship
2. Cite the economic importance of entrepreneurship
3. Know what is required to start a business
4. Understand factors that must be assessed in buying an existing
business
5. Evaluate franchising as an option for entrepreneurship
6. Know how to set up a home-based business
7. Distinguish role of family owned businesses in spurring
entrepreneurship
8. Gain the basics in developing, growing and managing a business
Means of Assessment 1. Case Analysis
2. Projects
3. Exams
Course Content Each topic is expected to be covered in approximately 3 hours of instructional
time per week:
Part I: The Entrepreneurial Perspective
Chapter 1: Entrepreneurship and the Entrepreneurial Mind-Set
Chapter 2: Entrepreneurial Intentions and Corporate Entrepreneurship
Chapter 3: Entrepreneurial Strategy: Generating and Exploiting New Entries
Part II: From Idea to Opportunity
Chapter 4: Creativity and the Business Idea
Chapter 5: Identifying and Analyzing Domestic and International Opportunities
Chapter 6: Intellectual Property and Other Legal Issues for the Entrepreneur
Part III: From the Opportunity to the Business Plan
Chapter 7: The Business Plan: Creating and Starting the Venture
Chapter 8: The Marketing Plan
Chapter 9: The Organizational Plan
Chapter 10: The Financial Plan
Part IV: From the Business Plan to Funding the Venture
Chapter 11: Sources of Capital
Chapter 12: Informal Risk Capital, Venture Capital, and Going Public
Part V: From Funding the Venture to Launching, Growing and Ending the
New Venture
Chapter 13: Strategies for Growth and Managing the Implication of Growth
Chapter 14: Accessing Resources for Growth from External Sources
Chapter 15: Succession Planning and Strategies for Harvesting and Ending the
Venture
Course Activities Faculty are encouraged to use a variety of instructional techniques to encourage
student learning. Research on learning shows that the straight lecture technique
is not particularly effective. Lectures should focus on the basic business
concepts while being interspersed with practical application to the real world of
business. In order to meet the needs of diverse learners’ faculty should use
videos, PowerPoint slides and the board extensively. Instructors should
encourage discussions during a question and answer session.
Faculty are encouraged to incorporate use of the Internet in their assignments and
projects and draw on the resources of the publisher’s web site. Students have
ample access to the Internet in college labs.
Writing and Critical
Thinking
Requirement(s):
• Case studies
• Projects and Research reports as assigned by instructor
• In-Class Activities
BCC Attendance
Policy
e
All students are expected to attend punctually every scheduled meeting of each
course in which they are registered. Attendance and lateness policies and
sanctions are to be determined by the instructor for each section of each course.
These will be established in writing on the individual course outline. Attendance
will be kept by the instructor for administrative and counseling purposes.
Attendance Policy None for this class
Students with
Disabilities
Students who are registered with The Office of Specialized Services and have
received Accommodation Forms are strongly encouraged to submit these forms
within the first two-weeks of classes to ensure timely delivery of these
accommodations.
Students who have registered with the College's Office of Specialized Services
holding completed and signed academic accommodations are to take
examinations, in Moodle or in its paper form if the class meets on campus. Note:
Faculty may need 24-48 hours to make alternate testing arrangements, so same
day testing accommodations may not be possible to grant. The paper tests are
administered by the BCC Testing Center ensuring the accommodations are met.
Students should be aware that faculty may need 24-48 hours to make alternate
testing arrangements, so same day testing accommodations may not be possible
to grant
Course Policies There are current no department course polices for BUS 205
Final Grade
Calculation Business Math
Evaluation and
Grading
Tests 70 points
Cases 15 points
Projects 15 points
TOTAL 100 points
A 90+
B+ 88-89
B 80-87
C+ 78-79
C 70-77
D 60-69
F below 60