HomeMy WebLinkAboutBUS-271Bergen Community College
Division of Business, Arts, & Social Sciences
BUS-271 E-Commerce
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Course Description:
E-Commerce will explore how small and large businesses use the Internet to increase or create their
market presence. The intent is to expose contemporary managerial issues associated with this new
and certainly dynamic environment. This course is NOT a web development course which falls
within the realm of the INF department. However, the information technologies associated with the
delivery of Internet sites, etc. will be briefly mentioned as they support and relate to E-Commerce
issues.
Student Learning Objectives:
1. Recognize the language used in Internet commerce and demonstrate an
understanding of how Internet commerce has evolved and impacted traditional
business practices;
2. Describe how the Internet and the WWW infrastructure and other evolving
standards relate to Internet commerce;
3. Identify the different electronic payment systems and the role of order fulfillment
and back office operations;
4. Recognize the challenges inherent in developing an electronic business such as
security, legal and privacy issues;
5. Explain how Internet commerce can be used to create a strategic competitive
advantage for the enterprise;
6. Discuss online financial services, its drivers and capabilities;
7. Discuss the concept of supply chain, its importance and management;
8. Define the various types of online auctions and list their characteristics;
9. Define metrics and discuss its role in EC;
10. Prepare a business plans for a proposed e-commerce opportunity and demonstrate
the coherent procedures for starting and setting up and electronic business;
11. Develop and improve skills of working and learning as a group and demonstrate
effective communication (oral and written) skills;
12. Develop and enhance analytical skills and analyze problems with more than one
solution.
Course Content, Assessment, and Special Considerations.
Using Text, Online Video Support, Practice Quizzes, Discussion Forums, and Assessments, the student
will be exposed to different techniques to master the critical concepts provided in the course.
Students are expected to be proficient in using the computer and internet for research, writing reports,
taking tests, and other related tasks.
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Course Texts and/or Other Study Materials
Required Textbooks:
Electronic Commerce 9th Edition Gary P. Schneider ISBN 978-1-4239-0305-5
Writing, and Critical Thinking Requirement(s)
Students will provide written reports, assessments, and discussion forums to demonstrate knowledge of
the key concepts involved in the course learning objectives.
Grading & Key Policies
Late Assignments: No work will be accepted after the due date. It is the responsibility of the student to
make sure that time is managed so that all tasks are accomplished in a timely manner.
Missed Exams: Students will be afforded the opportunity to take a comprehensive makeup for one exam
missed. No additional make-up exams will be given.
Class Policy: The outline will include a written statement regarding specific policy and explanation for
online testing (if used), class behavior, attendance, and other important matters.
Typical Grade allocations: (refer to Professor for detailed explanations)
Examinations – 75%
Term Project– 15%
Class Participation – 10
Total – 100%
Please review the following in your Student Handbook:
Code of Student Conduct
Statement on plagiarism and/or academic dishonesty.
Sexual Harassment statement.
Statement on acceptable use of BCC technology.
Statement on the purpose and value of faculty office hours.
Attendance Policy
BCC Attendance Policy:
All students are expected to attend punctually every scheduled meeting of each course in which they are
registered. Attendance and lateness policies and sanctions are to be determined by the instructor for each
section of each course. These will be established in writing on the individual course outline.
Attendance will be kept by the instructor for administrative and counseling purposes.
Student and Faculty Support Services
Students should be encouraged to make full use of the Sidney Silverman Library (in person and online at
http://www.bergen.edu/library/ ), the Tutoring Center (available in person in room L-125 and online at
http://www.bergen.edu/library/learning/tutor/ ), the Writing Center (available in person room L-125 and
online at http://www.bergen.edu/library/learning/write/ ). the Online Writing Lab at www.bergen.edu/owl,
the Smart thinking Tutorial Service at www.bergen.edu/library/learning/tutor/smart/index.asp
the Distance Learning Office for online courses (by phone at 201-612-5581, available in person at room C-3
or email at psimms@bergen.edu)
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Course Outline and Calendar
Session
1 Introduction & Overview
2 Technology Infrastructure and the World Wide Web
3 Selling on the Web
4 Revenue Models
5 Marketing Programs
6 Business to Business: Driving Costs Down
7 Social Networking & Mobile Applications
8 Legal, Ethical, and Tax Issues
9 Web Hardware and Software
10 Security
11 Payment Systems for E-Commerce
12 Search Engine Optimization
13 Planning for Changes
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Students who require accommodations in accordance with the Americans with Disabilities Act (ADA) can
request these services from the Office of Specialized Services. To learn more about how to apply for services,
please visit them at: http://www.bergen.edu/oss .
Mar 2015
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