HomeMy WebLinkAboutCOM-210BERGEN COMMUNITY COLLEGE
DIVISION OF ARTS AND HUMANITIES
COURSE SYLLABUS- Public Relations – COM- 210
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Course Description: – 3 Class Hours, 3 Credits
This course is a study of the basic principles and practices of promotion
including history, development, ethics, and media selection. Emphasis will be
placed on preparing news releases, advisement for coverage, and press kits
for target audiences.
3 lectures, 3 credits
Prerequisite(s): WRT-101
Student Learning Objectives:
1. To describe the role of the public relations practitioner in the
corporate, agency, and non-profit environments.
2. To demonstrate the variety of methods used in the public relations
campaign.
3. To explain the history of the profession and its emergence in the
twentieth century.
4. To demonstrate how public relations factors into the strategic planning
of business or organization.
5. To explain the disclosure laws and codes of ethics which apply to the
public relations profession.
6. To analyze the history of the profession and its emergence in the
twentieth century.
7. To explain the disclosure laws and codes of ethics which apply to the
public relations profession.
8. To demonstrate writing, editing, and speaking skills.
Assessment of Student Performance:
Each assessment corresponds to the objective above. All activities must
meet the standards of acceptability according to the instructor.
1. To create a public relations campaign for an organization or product
2. To write ad copy for a public relations campaign
3. To write a research paper of 10 pages on an aspect of public relations
4. To present a group report on how public relations factors into business
or professional organizations
5. Midterm and final exam
Graded Activities:
1. Public relations campaign assignment 30%
2. Editing and writing of ad copy 10%
3. Research paper 25%
4. Group report 15%
5. Midterm and final exam 20%
Required Textbook:
Scott Cutlip, EFFECTIVE PUBLIC RELATIONS, 7th edition.
Attendance policy:
BCC Attendance Policy: “All students are expected to attend punctually
every scheduled meeting of each course in which they are registered.
Attendance and lateness policies and sanctions are to be determined by the
instructor for each section of each course. These will be established in
writing on the individual course outline. Attendance will be kept by the
instructor for administrative and counseling purposes.”
Civility/Classroom Conduct
As a college of choice, Bergen Community College provides a comfort level
that enables students of all abilities to mature as learners and engaged
citizens. Therefore, it is important that this class provide a stimulating,
rigorous, and inclusive learning environment. To that end, students must
demonstrate respect to others and to ideas and opinions expressed in the
class. Use of cell phones and laptops is prohibited, unless special permission is
granted. Anyone not following these standard procedures may be asked to
remove him/herself from the class.
Academic Integrity Policy in this Course:
The policy used in this course is akin to that of the College. If a student is
found cheating or plagiarizes on written assignments s/he will receive an F
for that assignment. A written description of the incident will be forwarded
to the Vice President of Student Services to be placed on file. If a second
incident occurs, the student will fail the course and a second written
description will be forwarded to the Vice President of Student Services. Any
subsequent actions will be pursued by the Vice President and the Committee
on Academic Standing.
The implementation of this policy requires that during quizzes or exams the
desk be completely clear of all books, papers, notes, computers, and cell
phones. All of these items should be placed on the floor under the seat and
out of sight. The only item on your desk should be your quiz or exam and a
pen or pencil. Students who need to use special items because of special
needs should first clear their use with the instructor.
Statement on Americans with Disabilities Act (ADA):
Bergen Community College has adopted an internal grievance procedure
providing for prompt and equitable resolution of complaints alleging any
action prohibited by federal regulations implementing section 504 of the
Rehabilitation Act of 1973, as amended, and the Americans with Disabilities
Act of 1990 (ADA). Section 504 and ADA state, in part, that “no qualified
individual with a disability, by reason of such disability, be excluded from
participation in or be denied benefits of the services, programs, or activities
of a public entity, or be subjected to discrimination by any such entity.”
Complaints should be addressed to the Manager of Training and Compliance,
Office of the Executive Vice President, Room A – 330, (201) 612-5331, who
has been designated to coordinate 504/ADA compliance efforts (BCC
Student Handbook, 2003, page 42).
Sexual Harassment Statement:
Bergen Community College is committed to providing its students and
employees with an academic and work environment free from sexual
harassment or discrimination. Sexual harassment in any form constitutes
prohibited, unprofessional, and unacceptable conduct, and is a violation of
Title VII of the Civil Rights Act of 1964 and 1990, as amended, Title IX of the
Education Amendments of 1972, The New Jersey Law Against
Discrimination, established case law, and State policies. The policy applies
to all persons. Administrators, faculty, staff, and students are all covered
(BCC Catalog, 2006-7, page 59). See catalog for complete details.
Services for Students with Disabilities:
A wide variety of services are available for students with documented
disabilities through the Office of Special Services (OSS) [Room S – 131,
(201) 612-5270]. OSS is dedicated to serving students with physical, visual,
learning, hearing, and emotional disabilities. If a student has been classified
in high school or had a 504 plan, it is highly recommended that the student
contact OSS during the college application process. A more detailed
explanation can be found on the College web site, www.bergen.edu.
Personal information is kept confidential. Examples of the types of
accommodations and services include:
Extended test taking time
Organizational strategies
Tutoring
Career counseling
Adaptive equipment computer labs
Note takers
Sign language interpreters
The Sidney Silverman Library:
The Sidney Silverman Library is an integral part of the College’s educational
programs. To support the curriculum, the library acquires, organizes, and
provides access to a variety of print, media, and electronic resources for
individual and classroom use.
The library is located on the first, second, and third floors in the L area of
the megastructure. It is open whenever classes are in session and on a
reduced schedule when classes are not in session. The library is open to all
students, faculty, and the general public. The library’s web page,
http://www.bergen.edu/library , is available for up-to-date information
regarding library collections and services.
Other Student and Faculty Services:
Academic Advising Center [Main Building, Room A – 101, (201) 612-5480]
Cooperative Education and Career Development Center [Main Building,
Room C – 100, (201) 447-7171]
Child Development Center [East Hall]
Counseling Center [Main Building, Room A – 118, (201) 447-7211]
Dental Hygiene Clinic [Main Building, Room S – 327, (201) 447-7180]
The Distance Learning Office [Main Building, Room C – 334, (201) 612-
5581]
English Language Resource Center [East Hall, Room E – 126]
Health Services [Main Building, B – 101, (201) 447-9257]
Learning Assistance Center [Main Building, Room L – 125, (201) 447-7489]
Math Lab [Main Building, Room C – 110]
Multimedia Lab [Main Building, Room S – 250]
Online Writing Lab (OWL) http://www.bergen.edu/owl
Office of Testing and Assessment [Main Building, Rooms L- 121 and L – 123]
Public Safety [Main Building, Room L – 154, (201) 447-7116]