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Home My WebLink AboutMUS-252Departmental Policy Syllabus Revised 5/27/18 Bergen Community College Division of Business, Arts, and Social Sciences Department of Visual and Performing Arts Course Syllabus MUS-252 Music in the Marketplace Basic Information about Course and Instructor Semester and year: Course and Section Number: Meeting Times and Locations: Instructor: Office Location: Phone: Departmental Secretary: [optional] Office Hours: Email Address: Course Description: This course provides further study of the music industry for students who wish to seek employment in fields combining music and business. This course will provide an in-depth study focusing upon topics including music publishing, national and international copyright law, live performance, managers and agents, music organizations, recording agreements, music publishing, film and television music production, music merchandising, and other contractual obligations. Lecture [3.00]. 3 credits Prerequisites: MUS152 Student Learning Objectives and Assessment: At the completion of the semester, students will be able to: 1. research and analyze contemporary issues within the music industry. Tests and assignments 2. develop the ability to communicate orally and to express ideas, concepts, and opinions about the music industry in writing. Tests and assignments 3. explain the structure of the marketing and promotion function of the music industry and its constituent parts. Test and assignments 4. deploy current social media marketing tools and recognize social media trends to promote a music project. Test and assignments 5. participate and contribute to collaborative projects working in a team environment. Test and assignments Required Textbooks: Baskerville, David and Tim. Music Business Handbook and Career Guide. 11th Ed. Thousand Oaks, CA: Sage Publications, 2016. Departmental Policy Syllabus Revised 5/27/18 Suggested Resources: Halligan, Brian and Dharmesh Shah. Inbound Marketing: Attract, Engage, and Delight Customers Online. Hoboken, NJ: John Wiley & Sons, 2014. Herstand, Ari. How to Make It in the New Music Business. New York: Liverlight Publishing, 2017. Hutchinson, Tom. Web Marketing for the Music Business, Second Edition. Burlington, MA: Focal Press, 2013. Hutchinson, Tom, Macy, Amy and Allen, Paul. Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era, Third Edition. Burlington, MA: Focal Press, 2016. Hyatt, Ariel. Music Success in 9 Weeks, Third Edition. Brooklyn, NY: Ariel Publications, 2012. Hyatt, Ariel. Cyber PR for Musicians, Second Edition. Brooklyn, NY: Huntercat Press, 2013. King, Mike. Music Marketing: Press, Promotion, Distribution, and Retail. Boston: Berklee Press, 2009. Marcone, Stephen and David Philp. Managing Your Band: Artist Management: The Ultimate Responsibility. Milwaukee, WI: HiMarks Publishing, 2017. Safir, Robert. Marketing and Merchandising for Musicians. Boston: Cengage Learning, 2013. Spellman, Peter. The Self-Promoting Musician: Strategies for Independent Music Success. Boston: Berklee Press, 2013. Websites: Billboard (Published weekly by Nielsen Media): http://www.billboard.com/biz CyberPR Music: http://cyberprmusic.com Digital Music News: http://www.digitalmusicnews.com/ Hypebot: http://hypebot.com/ William Paterson University Music Biz 101: http://musicbiz101wp.com/ The BCC Library offers students an online research guide to available music business resources: http://bergen.libguides.com/c.php?g=203546&p=1343013. Students should come to each class prepared with books, handouts, pencils and blank staff paper. They are required to access the course Moodle site. Course Requirements: Concert Promotion Experience: Students are expected to assist with the following college- sponsored activities, outside of class time. Students will be assigned a variety of tasks for each event and the successful promotion of the events is the responsibility of each student in the class. Failure to adjust your schedule accordingly will result in a lower grade for the course. Evaluation: Class Involvement = 25% (based on class attendance and participation (including lateness to class), thoughts and reactions concerning the day’s assignments, projects and class discussions and lectures. (4) Tests= 25% (15% each) Homework Assignments= 50% Assignment details and grading rubrics will be posted on the Moodle site. 90-100 = A 86-89 = B+ 80-85 = B 76-79 = C+ 70 - 75 = C 65-69 = D E =Unofficial Withdrawal W =Official Withdrawal INC=Incomplete 0–64 = F Any work turned in late from the original due date shall be deducted by one letter grade. Two letter grades shall be deducted after the second week from the due date, and three letter grades Departmental Policy Syllabus Revised 5/27/18 after the third week from the original due date. There are no make-up examinations unless approved in advance by the instructor. Bergen Community College Academic Policies: Bergen Community College is committed to academic integrity – the honest, fair and continuing pursuit of knowledge, free from fraud or deception. Please review the college catalogue or student handbook for further information on this topic. Bergen Community College has adopted an internal grievance procedure to provide for prompt and equitable resolution of complaints alleging any action prohibited by federal regulation implementing Section 504 of the Rehabilitation Act of 1973, as amended, and the Americans with Disabilities Act of 1990. (ADA). Please review the college catalogue for further information on this topic. Bergen Community College is committed to providing its students and employees with an academic and work environment free from sexual harassment or discrimination. Please review the policy prohibiting sexual harassment in the college catalog. Please review the statement on acceptable use of BCC technology in the college catalog. Faculty hold 3 office hours per week, and as requested by students, by appointment. Students are encouraged to seek out their faculty member for academic needs. BCC Attendance Policy All students are expected to attend punctually every scheduled meeting of each course in which they are registered. Attendance and lateness policies and sanctions are to be determined by the instructor for each section of each course. These will be established in writing on the individual course outline. Attendance will be kept by the instructor for administrative and counseling purposes. Attendance Policy in this Course [To be designated by the instructor] Other College, Divisional, and/or Departmental Policy Statements [optional but recommended] Examples: Statement on plagiarism and/or academic dishonesty. ADA statement. Sexual Harassment statement. Statement on acceptable use of BCC technology. Statement on the purpose and value of faculty office hours. Statement on Accommodations for Disabilities Bergen Community College aims to create inclusive learning environments where all students have maximum opportunities for success. Any student who feels he or she may need an accommodation based on the impact of a disability should contact the Office of Specialized Services at 201-612-5269 or via email at ossinfo@bergen.edu for assistance. Student and Faculty Support Services [optional but recommended] List support services, e.g., the Writing Center, the Math Lab, the Tutorial Center, Online Writing Lab (OWL), Office of Specialized Services, etc. Include information on the BCC Library. Example: Departmental Policy Syllabus Revised 5/27/18 Student and Faculty Support Services The Distance Learning Office – for any problems you may have accessing your online courses Room C-334 201-612-5581 psimms@bergen.edu English Language Resource Center On Line at: http://www.bergen.edu/elrc The Tutoring Center Room L-125 201-447-7908 http://www.bergen.edu/tutoring The Writing Center Room L-125 201-447-7908 http://www.bergen.edu/owl The Office of Specialized Services (for Students with Disabilities) Room L-116 201-612-5270 http://www.bergen.edu/oss BCC Library – Reference Desk Room L-226 201-447-7436 Special Note on the Tutoring Center The Henry and Edith Cerullo Learning Assistance Center encompasses the Tutoring Center, the English Language Resource Center, and the Writing Center. The website of the Learning Assistance Center is located at www.bergen.edu/elrc. Tutoring services are available for this course in the Tutoring Center. As listed above, the Tutoring Center is located in Room L-125, and its phone number is 201-447-7908. Include a Course Outline and Calendar [can be combined in a single syllabus section] The Course Outline and Calendar must include all of the following elements: • A daily or (at least) weekly schedule of topics to be covered. • Dates for exams, quizzes, or other means of assessment. (This does not mean that all evaluation of students must be in groups and at the same time. Exams and other means of assessment can be listed as "to be scheduled individually.") • Due dates for major assignments – e.g., when is a paper due; if the topic has to be approved, when; if an outline or draft is an interim step, when it is due. • Any required special events must be included in the outline/calendar, e.g., a lecture by a visiting speaker, a dramatic or musical performance, a field trip. • Designation of Student Learning Objectives – by number – for each topic (see sample below). • A note to students stating that the course outline and calendar is tentative and subject to change, depending upon the progress of the class. Sample Format for Course Outline and Calendar Note to Students: The following Course Outline and Calendar is tentative and subject to change, depending upon the progress of the class. Week(s) Date(s) Topics & Assignments Learning Objectives 1 2 3 4 5 6 7 8 Departmental Policy Syllabus Revised 5/27/18 9 10 Course Outline: The following outline may be revised at the discretion of the instructor. Specific readings and written assignments will be shared during class meetings and posted on the course Moodle site. Week Topic 1 Revenue Streams in the Contemporary Music Industry: A Review 2 Record Label Marketing & Distribution Read Chapter 14, pp. 235-260 3 Marketplace Research Read Chapter 15, pp. 263-271 4 Entrepreneurship: The DIY Toolkit Read Chapter 26, pp. 423-431 5 Starting Your Own Business: Music Business Entities Raising the $$: Crowdfunding and Investors Read Chapter 27, pp. 435-446 6 Traditional Marketing: Music in Radio Read Chapter 19, pp. 325-333 7 Traditional Marketing: Music in Television, Movies and Video Read Chapter 20 & 21, pp. 337-369 8 Introduction to Web Marketing 9 Email Marketing 10 Social Media Marketing: Part I 11 Social Media Marketing: Part II 12 Music in Advertising Read Chapter 22, pp. 373-382 13 The Marketing Plan 14 Final Presentations 15 Final Presentations